SERVICE COMPANY
Modern, lead-focused website for a company delivering climate, ventilation, and photovoltaic systems – redesigned to clearly separate B2B and B2C paths while improving lead conversion through automation.
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Project & My Role
PH Felix approached us with a request to refresh their outdated website. The company, operating in the energy and comfort space, provides air conditioning, photovoltaics, ventilation, and heating services for both businesses and individual clients. As a UI/UX Designer and Web Developer, I led the research, structure, design, and implementation process, also automating lead capture to Excel and CRM systems.
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The Problem I Solved
The old website was generic and failed to differentiate the client segments or showcase Felix’s modern positioning. B2B clients were mixed with B2C traffic. The service pages lacked clarity. High-margin services like AC maintenance weren’t emphasized. There was no logic behind form flow, and incoming leads were scattered across inboxes.
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Results I Delivered
🔵 3x increase in contact form submissions within the first month
🧊 AC maintenance became the #1 service requested (based on form triggers)
⚡ Reduced bounce rate by 42% by clearly guiding each user segment
📈 Increased form completion rate by simplifying steps & visuals
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What I Designed & Why
The visual tone follows a dark, tech-forward aesthetic that breaks from the typical „white and blue” HVAC websites. I emphasized structured blocks, bold typography, and motion-based call to actions. I made sure the homepage acts as both an informative intro and a quick quote launcher. The navigation gives each user the ability to quickly self-identify their needs.
The form system was built to support dynamic routing and encourage action right away. Every service was explained in human language with B2C/B2B labels for immediate understanding.
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SUMMARY
This redesign wasn’t just about a better-looking website. It was a full digital strategy pivot – from a generic service catalog to a lead-generation machine. The UI/UX decisions were based on real customer journeys and business needs. Felix now has a modern platform that matches their technical excellence and supports scalable operations.
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TAKEAWAYS
A clear path for each type of user (B2B/B2C) can radically reduce bounce rate
Visual trust = bold, cohesive design aligned with personal brand
Automations are just as important as visuals in lead-gen sites
see more of my work
Document generation time reduced by 87.5%.
Daily quoting efficiency up by 190%.